Research8 min
Competitor coverage scrape & angle extraction
Queued — picks up at 09:14 ICT—
We take PR off your plate.
From strategy to execution, we run your PR campaigns with our own technology and an engineering team accountable for results.
247placements
last 12 months6×faster cycles
vs. legacy agency118journalists
on first-name basisLive agents
FIG.01THZI Studio, Bangkok/ Live cycle, 2026
§ 02 — The Shift
The world changed in 2025.
Autonomous AI agents became real. So we built the first PR intelligence layer run entirely by engineers and agents.
Live — agent feedBangkok00:00 ICT
Scraping competitor coverage
Generating 40 pitch variants
Building 6 landing pages
Split-testing pitch hooks
Reallocating outreach to top KOLs
Launching community follow-up
Scaling KOL partnerships
Refreshing fatigued pitches
Tracking placement attribution
Auditing Line group activity
Building lookalike journalists
Reducing CAC on cold outreach
Segmenting retargeting funnels
Testing new placement channels
Analyzing attribution windows
Adjusting budget allocation
Auditing mention sentiment
Weekly impact report
Scraping competitor coverage
Generating 40 pitch variants
Building 6 landing pages
Split-testing pitch hooks
Reallocating outreach to top KOLs
Launching community follow-up
Scaling KOL partnerships
Refreshing fatigued pitches
Tracking placement attribution
Auditing Line group activity
Building lookalike journalists
Reducing CAC on cold outreach
Segmenting retargeting funnels
Testing new placement channels
Analyzing attribution windows
Adjusting budget allocation
Auditing mention sentiment
Weekly impact report
Scraping competitor coverage
Generating 40 pitch variants
Building 6 landing pages
Split-testing pitch hooks
Reallocating outreach to top KOLs
Launching community follow-up
Scaling KOL partnerships
Refreshing fatigued pitches
Tracking placement attribution
Auditing Line group activity
Building lookalike journalists
Reducing CAC on cold outreach
Segmenting retargeting funnels
Testing new placement channels
Analyzing attribution windows
Adjusting budget allocation
Auditing mention sentiment
Weekly impact report
FIG.02Task 01 / 18Engagement +2.1× vs. baseline
The difference
Three ways to run PR. One built for 2026.
Recommended
THZI
Best of bothPR Tools
You do all the workTraditional Agency
Slow & expensive01AI-powered execution
Custom AI agents
Basic automation
Manual outreach
02Someone to talk to
Dedicated engineer
Support tickets
Account manager
03Speed of execution
Hours, not weeks
If you learn it
Weeks of back-and-forth
04Delegate and forget
Full ownership
You run everything
Constant check-ins
05Data-driven decisions
Real-time AI analysis
Dashboards galore
Gut feeling + PDF reports
06Strategic thinking
Engineers + AI strategy
No guidance
Junior account managers
07Transparent process
Live kanban + reports
Full dashboard access
Monthly black-box reports
08Proof of impact
Traffic, leads, pipeline
Vanity dashboards
Clip count
§ 03 — The Method
Agents work, our engineers supervise.
Custom AI agents on our own stack. A named engineer owns every account.
Proposed· 3
Queued — next picks up at 09:14 ICTPitching35 min
Generate 40 pitch variants from winning angles
Pending brief from Acme—
Landing1h 20min
Build 6 LP variants matched to top placements
Awaiting upstream pitches—
Running· 3
In flight — supervised by 2 engineersA/B Test45 min
Split test headline vs. quote-led pitch openings
Collecting replies — 23 of 8038%
Supervised by Atta T.
Outreach12 min
Reallocate effort to top 5 KOL channels by reply rate
Reweighting — 42% confidence42%
Supervised by Atta T.
Retargeting25 min
Launch community follow-up to placement readers
Audiences live — Line + LinkedIn57%
Supervised by Pim K.
Completed· 2
47 cycles shipped this weekScaling18 min
Scaled winning KOL partnerships from 1 to 6 posts/week
Engagement 2.1× vs. baseline100%
Reporting3 min
Weekly impact report — traffic + lead breakdown
Delivered to Acme · 08:42 ICT100%
I found 12 KOL hooks outperforming yours. Want me to test them?
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"We went from a 3-week clip report to a real-time impact dashboard. PR is no longer the first line item leadership questions — it's the one they ask for first."
— Head of Marketing, [Brand]